by James Mason
16 December 2011
Black Friday; who cares? We should, and here’s why… The day after Thanksgiving Day in the United States is often referred to as Black Friday. Officially, it’s the first day of the Christmas shopping season for our cousins across the pond and, traditionally, the day when retailers come out of their overdrafts and go into the ‘black’. Whether this is totally true or not matters little; what is important is that we understand the issues surrounding...
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by James Mason
6 December 2011
Retailing is easy - it’s just margin and volume. Or is it? Traditionally, a huge percentage of annual retail sales take place in the eight week run up to Christmas; and in some countries the proportion can be as high as 60% of total annual sales. The pressure is on for retailers - get it wrong at Christmas and you can be in a whole heap of trouble. Aside from the margin and volume issues, this is what we know… Planning ahead Visual Merchandi...
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